Articles

Category :

Career Advice

Everything You Need to Know About Branding



Everything You Need to Know About Branding


Here's a question I get every now and again... and again:


"What does 'Schwilly Family' mean?"


The short answer is: A "Schwilly" is the ultimate community oriented music super-fan.


A bunch of us used to reek havoc across the midwest music festival scene. ESPECIALLY Hookahville. At some point along the way, someone announced, "We're a family of Schwillies!"


The name of my business is a tribute to where I came from and, more importantly, a constant reminder of WHY I do it.


When I gave a musician I work with that answer to his question, he proceeded to tell me about how is wife busted out laughing at the name.


Well, that's ANOTHER great benefit to the Schwilly Family "brand"! It comes with free smiles included;) And it's a HECK of a lot catchier than "Music Marketing This" or "Music Industry That".


Remember: You're not really building an "audience". It's more like you're starting a club, a group of soon-to-be friends, or found family. Isn't that a MUCH cooler thing than trying to be part of an "industry"?


The MOST IMPORTANT element of a "brand" is a feeling of belonging to an EXCLUSIVE group of people who you respect and appreciate.


A LOT of people told me I was crazy for using "Schwilly Family" as my brand. And the truth is, it's NOT for everybody. And it's not meant to be.


But it MIGHT be for you.


And I KNOW that being "Schwilly" has become part of the identities of my community members and a badge they wear with pride. That, my friend, is what creates a TRULY great "brand".


The fact that outsiders have no idea what it refers to is irrelevant. Because creating a brand that is MEANINGFUL is much more valuable than creating a brand that is instantly recognizable. 


"Apple" certainly didn't become synonymous with "computers" overnight! 


If I had to sum up "branding" in once sentence, I would say: "Branding is NOTHING MORE than figuring out what you're all about and learning how to express it."


It can also be summed up (even better) by a quote from Simon Sinek:


"People don't buy WHAT you do. They buy WHY you do it."


One of the biggest problems with the educational resources you come across online nowadays is a tendency to overcomplicate things.


Many educators feel that, in order to provide value that equals the price they charge, they must to give you 10 hours of videos, complete with excessive jargon and complicated explanations... 


...as if the harder it is for you to learn, the more valuable it is.


I have figured out that I can provide more VALUE in 5 minutes by giving you information in a way that you understand, which you can apply and see RESULTS from on the same day I give it to you.


And I do that pretty my EVERY day for my email subscribers.

For more wisdom, advice and inspiration for independent musicians, subscribe to my email list here.


Carlos Castillo is a Musicpreneur, Artist Business Developer, International Road-Tripper, Lap Steel Player, and Captain of the Schwilly Family Musicians. Find him at SchwillyFamilyMusicians.Com, or on Twitter at @CaptainSchwilly.



5 Mistakes to Avoid When Preparing Your Demo

How to Sell More Music as an Unsigned Artist

Musicians, the gig economy, and online learning... a happy (but dysfunctional) family.

If You Want to be a Recording Artist You Need the Right Development

15 Things You Must Do to Make it in the Music Industry

Saying no to everything else

Managing Expectations

Consistency Equals Success

How To Get Better: Practice

Separate The Emotion From The Event

Turn it down a few notches, please!

Are You Taking Ownership Of Your Songwriting Success?

The Shawshank Songwriter

Show Me Your Songwriting Friends, And I'll Show You Your Future

Getting out of a bad place

Taking your Music From a Hobby to a Career

How to change or build your career

CHOOSING THE PERFECT BAND NAME

4 important qualities of a band manager

Touring Advantages/Disadvantages From Less Than Jake

What musicians can learn from Joan Rivers

What you can learn from Bob Dylan's Career

Yes You're Talented, But Remember This…

Two Things That You Can Do to Start Making Music Industry Contacts Today

Promoting Music Internationally – The Right Way

How to Sell More Merchandise at Your Show

How To Reach The Best Music Business Contacts. Period.

4 Ways To Be A Boss A$$ Indie Artist

Are you over looking this strategy to becoming a better musician

Why You Should Be Doing House Shows

It's All of Your Business

Don't Buy Your Own Tunes

What If You Didn't Need Money or Attention?

Why Bands Need to Stop Bitching

What's In Your Toolbox?

Why You Need a Live Music Producer (And Don't Even Know It)

Many Eggs, Many Baskets: How to Make a Living as a Musician in 2014

Your Music is Just a Hobby. So What? Part 1 of TBD

Defining Success And How To Achieve It With A Career In Music

Why Talent Isn't Enough

Why You Need Your Own Superhero Alter-Ego

How To Make It In The Music Industry

What If The Label Says "YES"?

How to Avoid Artistically Starving to Death

20 Worst Indie Artist Mistakes

Why Your Most Important Tool In Being A Successful Indie Musician Might Actually Be Your Day Job

The Importance of Branding as Recording Artists

Why Bad Days Can Do You A World Of Good

How To Tell If You Need Singing Lessons

How To Ruin Your Music Career In 10 Easy Steps – Part 2 (Steps 6-10)

How to Stay Motivated to Make Music

The Self-Promotion Tactic that Fails Every Time

3 Important Lessons In Success From Bob Dylan

Sell 1000 CD's In a Weekend

Music Licensing – 90 Day Challenge

Superfans: The Key to a Sustainable Music Career

A Solution To The DIY Artists Biggest Challenge

How To Ruin Your Music Career In 10 Easy Steps – Part 1 (Steps 1-5)

What to Look For In A Distributor

Does 99% of Jazz Suck? – The Jazz Kickstarter That Seduced 870 Backers

Are You Making These 9 Band Rehearsal Mistakes?

Enhancing Your Music Marketing: The Ultimate Guide to Creating Press Kits for Musicians

7 Important Aspects to Getting Noticed in the Music World

7 Tactics to Double the Size of Your Fanbase

Why The Vocals On Your Track Are Vitally Important And How You Can Improve Them

Top 3 Tips To Find The Right Singing Teacher

Some Will Always Say You're Wrong

That Time'n Thang

Leap Of Faith

Showtime

Question & Doubt

Eat Lighting

Connecting With People In The Industry

Five Reasons You're Not Licensing More Music

The Importance Of Following Up In The Music Licensing Business

How To Fund Your Band's Kickstarter When You Have No Fan Base

Human Intervention as a Competitive Advantage

A Quick & Dirty Guide to Branding

Why it Pays to Replace Self-Promotion with Selflessness

Rules for Confronting a Difficult Band Member

Valuable To Others, or Only You?

It's All Who You Know?

Ignore Your Website & Social Networks and Your Career Will Suffer

Three Intelligent Ways to Make a Living as a Musician

What Musicians Should Carry at all Times

Sometimes Big Promo Doesn't Work

Avoid Band Drama: Be Up Front

How To Effectively Handle A Flaky Band Member

Why No One Is Listening To Your Music

Establish Your Blueprint

How To Avoid Serious Mistakes When Choosing An Agent

Managing The Fear of The Unknown In The Music Industry

How To Balance A Family, Your Music Career, And Your Stresses

MusicPreneur - The New Music Industry Mindset

Band Leading 202 - Gigs

How Does An Independent Artist Stay Relevant While Creating New Music?

What It Takes To Be A Successful DIY Independent Artist

Band Leading 101 - Rehearsal

How To Make Lots Of Money Selling Your Merchandise

Why You Need Great Pictures As An Artist

Overnight Success - Does That Happen?

The Power of Positive Thinking

Goal Setting Tips That Work

Easy Tips For Engaging Your Fans

Getting Things Done As A Team

4 Common Newsletter Mistakes You Should Avoid

Creating Your Social Media Image

Effectively Utilize Your Youtube Music Videos

Tips For Building A Bigger Fanbase

How To Build A Professional Music Team

The Top 5 Ways To Get Noticed in Today's Music Industry

Why Radio Spins Matter And Tips On How To Get Them

Networking Essentials For The Music Business

Why You Should Be On Pinterest

Signup Free