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Harnessing the power of Twitter

Harnessing the power of Twitter

People are tuning out ads and giving more weight to the recommendations of their friends for what movies to watch, which books to read, and what music to listen to. So if you can get to the point where your fans are actively promoting you to their friends, chances are, your fan base will grow, and with it, the attendance at your live shows as well as your music sales.

And one of the best ways to create this kind of word-of-mouth marketing? Developing a relationship with your fans by interacting with them on a regular basis.

These days one of the best tools for this kind of marketing is the social network, Twitter. With 271 million monthly active users, Twitter gives you the opportunity to get your message out to a wide and varied audience. 78 percent of Twitter’s active users access the network via a mobile device, so it’s safe to assume that people spend a significant portion of their day on Twitter.

Twitter is the best platforms for interacting with your fans. You have potentially a worldwide fanbase at your finger tips. So do musicians need to interact with their fans? The answer is simple, Yes! Below is a list of reasons every musicians should be interacting with their fanbase on Twitter.

1. Keep Fans Aware Of You & Your Music - The #1 reason to interact with your fans is to keep the aware of what’s going on in your music career. Fans these days of an unlimited amount of choices when it comes to music. The technology of the day has leveled the playing field like never before. Musicians can record, promote, & distribute their music practically for free. Suddenly everyone is a musician, and the market is overflowing with music from every possible genre. This is why it is important to stand out. Making your fans aware, on a regular basis, what’s going on with your music is an easy way to stand out from the crowd.

2. Solidifies Your relationship With Fans - Every time a fan comments on your music or asks a question is an opportunity to develop a relationship with that fan. Fans want to feel a part of. They want to feel as though they play an active roll in your career. Taking 30 seconds to answer a fans question or retweet one of their comments, could potentially bring you a life long fan.

3. Creates "super fans" - The more you solidify your relationship with your fans, the more they will begin to feel as if they’re on this musical journey with you. Some of them will almost certainly become super fans. These are the fans that will undoubtedly be buying all the music and merchandise you put out. They will go to your shows, and most likely bring their friends. Most importantly, these are the fans that will spread your music through word of mouth and promote you on social media platforms.

As you can see, the key is to get the fans themselves to communicate the value of your music to other listeners. A recent Nielsen study concluded, that 54% of people are more likely to buy something based on a recommendation of a friend. Don’t miss out, make your music the one people are recommending to others!


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