ARE YOU OVERLOOKING THIS STRATEGY TO BECOMING A BETTER MUSICIAN
A Guest Post by Crowd Audio
Coming together with your friends and starting a band might be the start of something great.
Writing music and rehearsing is definitely a lot of fun but to make it in the long run you’ll need something more than just music skills.
Even if you’re groaning right now, hear me out.
Marketing your band is one of the most important things you can do to get more gigs and reach more fans.
And at the heart of marketing there’s one thing your band desperately needs.
Tell me, if you were to describe your band’s brand right now, what would you say?
Something generic like “pop rock band” or “electronic musician” ?
What does that even mean? If you had somebody tell you they were in a pop rock band, would you really know what they sounded like?
It’s like walking into a bar with 25 different beers on draft and asking for a beer.
The bartender will just look at you funny and ask all annoyed, “what kind?”
So when somebody tells me they play “pop rock” I’m not really anywhere closer to knowing what kind of music they play.
The trick is in the branding.
Which do you think works better:
- A) “I’m in a pop rock band”
- B) “I’m in a pop rock group that’s like a modern version of Fleetwood Mac with a female lead vocalist and a combination of acoustic and electric guitars”
To me that’s a no-brainer. If you were talking to a band that you wanted to open for, or a concert promoter that was looking for a band like yours, I’m betting the second description will give them a much better idea of what you sound like.
Branding yourself and being descriptive about your music is just the first step towards marketing yourself as a musician. Describing yourself is the initial way you market and brand yourself to potential fans and concert venues.
The next part is finding your niche as a band and playing into what makes your band special.
In the next lesson of the Becoming a Better Band series we’ll talk about what your product really is.
You might think it’s just “your music” but it’s not. It’s a little more complex than that, but when you realize what your product really is, you can start marketing your music more effectively.
Crowd Audio helps you take your music to the next level. They connect independent bands and musicians with excited audio engineers eager to help them with their music.
If you’re a musician, Crowd Audio gives you access to a community of audio engineers eager to mix and master your music, giving it that professional sound.
If you’re an audio engineer, Crowd Audio creates a community of like minded individuals looking to gain experience by doing the audio work they love.
Through community and crowdsourced competition, bands get a professionally produced sound while audio engineers get exposure and experience.