7 Important Aspects to Getting Noticed in the Music World
A Guest Post by Crowd Audio
Even big bands had to start somewhere when entering the music industry.
No one has a lot of fans or promotion when beginning their musical journey. Starting out can be rough but there are ways for bands to help kick start themselves that can help ensure a successful music career.
1. The Power of Being Different
As a band, your image is very important.
If you get big enough, millions of people may be seeing and hearing you every day so it’s important to stand out from the crowd as a unique entity.
BBC Radio suggests getting creative when trying to get noticed. Come up with a good name, try wearing costumes to gigs, or even try inviting only a certain amount people to your performances. Secrecy works really well with music because everyone will be curious about what you will do next.
2. Fans Are a Band’s Oxygen
What’s a band without its fans?
As you start creating your band’s image think about building your fan base. Invite your friends and have them invite their friends to gigs. Engage everyone who likes you on social media sites and try to get a lot of word or mouth going about your band. With enough time, people will begin to know you, but starting out it’s a good idea to let everyone know about you to help spread the word.
Setting up online accounts for your band can be a good way to connect with fans and easily spread your work through the Internet.
Facebook is an obvious social media website that every band should have an account on, but it also smart to create a page simply for your band. Make a fan page for your band that your followers can like and share with their friends through Facebook.
Twitter is also another valuable site to get started with. Twitter is a great way to show who and what your band really is and let people see a more personal side of the band through pictures and posts. Share things that the band finds interesting or inspiring; that way your followers can get insight in things that influence your music.
But these social networks should only funnel your potential fans to the most important aspect of all, your email list. Think of your band as a business and start collecting emails from fans. If they’re local, they’ll get invited to gigs. If they’re not, you can sell them your music. But make no mistake, your email list is important. Grab emails both online and at shows.
3. Think About Your Brand
What does your band represent? Overall, you need to have branding that flows between all your outlets online.
Music Clout suggests hiring a graphic designer to help with creating professional eye catching pictures and profile pages. They also suggest scheduling regular posts to keep your fans engaged with your band by posting about upcoming events and new releases.
Don’t release all your songs at the same time. Make a posting schedule to keep the momentum going. Do you have six songs to promote? Great. Release them every 4 weeks and you’ll have 6 MONTHS of promotional material to talk about. That’s better than just the one-off “Hey look I made a CD.”
4. Fans Relate to Videos
Consider making a YouTube Channel to post music videos or even clips of your live gigs. Even if you don’t have real footage yet, think about making videos to go with your music. You can even link videos from YouTube onto your website. As Music Radar says, every band’s website “worth its salt now carries video.”
Videos are one of the most shared things online today and getting a few videos up of your music will make it easier for you to spread the word about your band. While blogging may not seem like a very useful thing to do to promote yourself, it is a good practice to get into.
Create a blog through such sites as WordPress and start recording everything to do with your musical experience; problems, obstacles, successes. Write about anything your fans would like to hear and read about.
5. Get Out and Play
The single best and ensured way to get noticed in the music industry is to actually get out and play.
It’s just like with any type of work. If you don’t do the actual work, you won’t have anything to show for it.
Before all the online options that were available to bands, they simply had to go out and play their music so people noticed them. It doesn’t really matter where or how much you play, just go out and play for some people.
If it’s meant to be, word of mouth will eventually get around about your band and more people will start showing up to your gigs.
6. Give Your Fans Something
Handing out samples is not always practical and can be costly, but it is good to keep a few samples around for people who are really interested.
Bands can also sell merchandise with their logos and themes on them to help get some added advertising. If it is not probable to hand out CDs or tape samples, business cards work as well.
In today’s media age, it’s probably better to start producing your own music.
There are online sites that let bands set up their own labels. Many musicians are pursuing online degrees in business to help propel their music and learn how to work in the business world.
While this may not be the most practical option, it is still an option for those bands trying to catch a break. Getting noticed in the music industry isn’t easy, but there are creative ways to get noticed. Working on your band’s image, gaining an online presence, and getting out and playing your music are ways to setup a good foundation to get noticed.
In the end, it’s up to the people who will decide if you are good enough to make it, but it does help to put in the effort to help win them over.
If you want to get noticed with your music, make it sound better than ever by getting the mix you deserve through our competitions. Start one right here.
Crowd Audio helps you take your music to the next level. They connect independent bands and musicians with excited audio engineers eager to help them with their music.
If you’re a musician, Crowd Audio gives you access to a community of audio engineers eager to mix and master your music, giving it that professional sound.
If you’re an audio engineer, Crowd Audio creates a community of like minded individuals looking to gain experience by doing the audio work they love.
Through community and crowdsourced competition, bands get a professionally produced sound while audio engineers get exposure and experience.