Category :


One KILLER Marketing Strategy EVERY Musician Can/SHOULD Do!

One KILLER Marketing Strategy EVERY Musician Can/SHOULD Do!
A Guest Post by Jamie Leger

023 150x150 One KILLER Marketing Strategy EVERY Musician Can/SHOULD Do!

Marketing Strategy For Musicians

You’ve been telling everyone you know for the last month. Your dilligent and reliable street team has distributed two thousand flyers, and you’ve repeatedly notified your email list and social media channels. You’ve done it RIGHT this time. You’ve turned your show into an EVENT. You’ve incentivized this performance with a raffle and a little extra promotional effort than usual.


You and your band have prepared for this one. Calmly, there is a mutual nod of confidence and cumulative assurance that you have done an outstanding job getting ready for this one. You briskly take the stage and feel that rush of excitement… That pure feeling of “dude, this is going to be FUN!” You’re past nerves.


You check your instrument, adjust the mic, your drummer spins his stick as you glance back at him and he gives you a nod.


The place is PACKED. There must be 300 people CRAMMED into this place!


A little blonde starlit catches your eye, as you flip the mic on… You’re just about to light the place on fire with your first song, when…


You remember this little technique you learned from the dudes blog… And THIS time you’ve REMEMBERED to execute on it.


“Ladies and gentlemen, if i could have your attention please.”


You then direct your audience to turn off their phones.


Now they’ve got their phone in their hands, and then you tell them to TEXT ME your email address at xxx, you flip the number on a screen, and you tell them that you’ll not only send you a free song, you’ll let them pick your FAVORITE song and then will personally send it to them.


You then proceed to rock the hell out of that show, and RIGHT AFTER, before you leave the stage, you once again say, text me your email address, and repeat the offer again…


Now, every musician has heard by now that your mailing list is EVERYTHING. It is your biggest asset, and look at it like this… It is YOUR RETIREMENT plan.


If you were paying attention to the details, you already noticed the simple genius in this. But in case you missed it…


This is a KILLER yet stupid simple music marketing strategy for musicians because:


  • 1. This is THE time to ask them because they already have their phone in their hand.
  • 2. You have made a pretty sweet and PERSONALIZED offer.
  • 3. It costs them nothing, and they get something for free. People like that.
  • 4. It’s really easy to do. But very effective.
  • 5. You are incentivizing them to go and listen to ALL of your music, and then SELECT which is their favorite.

If they are someone who digs your stuff, they are now onboard with you, and on their way to becoming one of your RAVING fans who feels like they are WITH you along your journey!


Now, read that again, and then go and DO IT!


Be Brilliant,



P.S. And for god’s sake, if you haven’t signed up yet, it’s FREE and you become a PART OF THE FAMILY, so go and DO IT ALREADY! icon smile One KILLER Marketing Strategy EVERY Musician Can/SHOULD Do!


Join me on Facebook

Follow me on Twitter

Connect with me on LinkedIn

Circle Me on Google+


Social Media Basics: Hashtags for Artists

Merch Makes The Difference

How To Build Your Fanbase And Find Music Placement Opportunities Using Video

Vlogging For Musicians: How To Create A Simple Video Song Using A DSLR Camera (Or Any Camera You Have)

How to Promote & Utilize Your Band or Artist Page on Twitter

How to Create Your First Cover Band Marketing Plan

How to Increase the Reach of Your Music

8 tips for attracting fans on Twitter

Optimizing your Twitter page for maximum results

Linking with Linkedin: 6 Ways to Gain Influence for Your Music

20 Biggest Marketing Mistakes

6 Definitions You MUST have for your Music's Brand

The Ultimate Guide to Email Marketing & Newsletters for Musicians & Bands

How to Generate 1,000 New, Targeted Followers Every Month

5 Twitter Marketing Strategies

The Bribe to Subscribe: Bands & E-mails

Three Common PR Mistakes Bands Must Avoid

Two Twitter Pet-Peeves (Mistakes Independent Artists Make)

The Six Deadly Social Media Sins Artists Commit And How To Avoid Them!

So You Finished Your Recording Project…Now What?

How to Get Your Music in Stores, Restaurants, Hotels, & More

Music Marketing Principles: Communicate Values, Promote Exclusivity

How To Get Featured On Blogs

A Simple Email Marketing Guide for Musicians

The Most Dangerous Way You Market Your Music Online – And How to Avoid It

The Musicians Guide To YouTube Marketing: How To Build an Audience Through YouTube Video Promotion

How to Avoid Music Marketing Overload

Album Launch Publicity Gimmicks of Famous Artists

Rules for Running a Contest on a Facebook Page and Facebook Apps You Can Use to Run a Contest

Top 7 Pinterest Tools to Market Your Music

Take this Marketing Idea – The Buy One, Give One Album

Tips For Promoting Your Next Show

How to Get your Music on Local Radio Stations

10 Ways to Trade a Song for an Email Address

3 Twitter Hashtag Secrets

10 Ideas to Promote a Show in a Different City

5 Ways to Get Media Attention Using Twitter

Making A Band Logo - Everything You Need To Know

How To Utilize Your Social Media Networks

The Essence Of Branding Your Band

The Rise Of Social Media For Musicians

Easy Tips For Getting Retweeted

How To Get Your Music Played At Sporting Events

Signup Free