Articles

Category :

Career Advice

Five Reasons You're Not Licensing More Music




Five Reasons You're Not Licensing More Music
A Guest Post by Aaron Davison of  How To License Your Music.com

If you aren't licensing as much of your music as you'd like or if you simply haven't been able to successfully license any of your music, then most likely one or more of the reasons below is why:

1) Your Songs Aren't Good Enough - If you've been actively trying to license your music without success then this is the first place you need to look. Are your songs good? Are your songs great? I know this is a hard thing to be objective about but you really need to try to distance yourself a little and assess whether your music really is as good as other music that is being successfully picked up. Supervisors listen to a lot of music and they gravitate towards songs that fit the criteria for the scenes they need music for and for the songs that they simply like the best. Write great songs and people will take notice.

2) Your Production Isn't Good Enough - If you write great songs and you've been actively trying to license them without success then there is a good chance that your production is lacking. Your songs needed to be well produced and mixed and mastered in accordance with broadcast quality standards. If you're not sure what this means, simply go listen to 10 or 20 songs that have been successfully licensed and check out the production. How does your music compare? Music licensing doesn't have to be a guessing game. Study others that are successfully doing what you want to do and use that as a barometer for determining where you stand.

3) Your Music Is Too Obscure - Music that is licensed in projects like TV shows, films and advertisements is used to fit a specific need that the music supervisor has for the scene in which your music is potentially being used. Usually supervisors have a particular sound or style in mind when they are searching for music to use and usually they're looking for artists that sound similar to other popular artists. This one is tricky because I don't think in general it's a good idea to try and sound like someone else and I don't want you to feel like your stifled creatively when you're writing music. BUT, with that said, it's really important to be aware of what kind of music gets licensed if you're trying to license your music. Makes sense right?

I made a video about this topic awhile ago that I posted on YouTube and someone commented that great artists like Frank Zappa or Bob Dylan weren't concerned about this when they were writing music and I agree, they probably weren't. But they also probably weren't thinking about trying to license their music in TV shows and films when they were writing songs. I'm assuming you are since you're a reader of my newsletter, so just keep in mind that if you're writing music that is too obscure you're going to limit the number of places your music could be potentially licensed. You can write music that is commercially relevant and still be very creative.

4) You're Not Trying Hard Enough - If you're doing all of the above, writing great music that is well produced and stylistically relevant and you're still not having success in the music licensing business, then there is a good chance you're simply not trying hard enough. I occasionally hear about artists that have success very quickly licensing their music, but this definitely isn't the norm. Usually it takes a fair amount of persistence and effort to get started. You need to connect with the right people, find out about projects that need music and submit your music regularly in order to move forward in the licensing business.

Something I've written a lot about in the past is how success breeds more success. Once you start getting positive feedback in the form of getting accepted into publishing catalogs, music libraries, etc this will generate motivate the energy you need to keep going forward. Positive feedback is addictive, in a healthy way, and the more you get positive feedback from people in the industry, the more you'll want to keep forging ahead. I suggest that you make new contacts and submit your music to new places on a regular basis, every day if you can. Whatever feedback you get will give you information on how to move forward.

5) You Need More Time - Finally, if you're doing all of the above and you haven't been able to license your music, then you probably just need more time. It can take time for the right project to come along that is a good fit for your music. If you know you're writing great music and you know you're doing everything you can to promote your music and connect with the right people, then relax, have patience and keep moving forward. I personally only get frustrated when I know there's something that I'm not doing that is preventing me from having success. There's no sense in worrying about things outside of your control, so if you're doing everything outlined in this email, relax and know that you're on the right path.


Visit the How To License Your Music.com store for great resources related to getting your music in tv and films.  Niche courses, ebooks, industry directories and more. Live-Banner-General-Homepage.jpg




5 Mistakes to Avoid When Preparing Your Demo

Everything You Need to Know About Branding

How to Sell More Music as an Unsigned Artist

Musicians, the gig economy, and online learning... a happy (but dysfunctional) family.

If You Want to be a Recording Artist You Need the Right Development

15 Things You Must Do to Make it in the Music Industry

Saying no to everything else

Managing Expectations

Consistency Equals Success

How To Get Better: Practice

Separate The Emotion From The Event

Turn it down a few notches, please!

Are You Taking Ownership Of Your Songwriting Success?

The Shawshank Songwriter

Show Me Your Songwriting Friends, And I'll Show You Your Future

Getting out of a bad place

Taking your Music From a Hobby to a Career

How to change or build your career

CHOOSING THE PERFECT BAND NAME

4 important qualities of a band manager

Touring Advantages/Disadvantages From Less Than Jake

What musicians can learn from Joan Rivers

What you can learn from Bob Dylan's Career

Yes You're Talented, But Remember This…

Two Things That You Can Do to Start Making Music Industry Contacts Today

Promoting Music Internationally – The Right Way

How to Sell More Merchandise at Your Show

How To Reach The Best Music Business Contacts. Period.

4 Ways To Be A Boss A$$ Indie Artist

Are you over looking this strategy to becoming a better musician

Why You Should Be Doing House Shows

It's All of Your Business

Don't Buy Your Own Tunes

What If You Didn't Need Money or Attention?

Why Bands Need to Stop Bitching

What's In Your Toolbox?

Why You Need a Live Music Producer (And Don't Even Know It)

Many Eggs, Many Baskets: How to Make a Living as a Musician in 2014

Your Music is Just a Hobby. So What? Part 1 of TBD

Defining Success And How To Achieve It With A Career In Music

Why Talent Isn't Enough

Why You Need Your Own Superhero Alter-Ego

How To Make It In The Music Industry

What If The Label Says "YES"?

How to Avoid Artistically Starving to Death

20 Worst Indie Artist Mistakes

Why Your Most Important Tool In Being A Successful Indie Musician Might Actually Be Your Day Job

The Importance of Branding as Recording Artists

Why Bad Days Can Do You A World Of Good

How To Tell If You Need Singing Lessons

How To Ruin Your Music Career In 10 Easy Steps – Part 2 (Steps 6-10)

How to Stay Motivated to Make Music

The Self-Promotion Tactic that Fails Every Time

3 Important Lessons In Success From Bob Dylan

Sell 1000 CD's In a Weekend

Music Licensing – 90 Day Challenge

Superfans: The Key to a Sustainable Music Career

A Solution To The DIY Artists Biggest Challenge

How To Ruin Your Music Career In 10 Easy Steps – Part 1 (Steps 1-5)

What to Look For In A Distributor

Does 99% of Jazz Suck? – The Jazz Kickstarter That Seduced 870 Backers

Are You Making These 9 Band Rehearsal Mistakes?

Enhancing Your Music Marketing: The Ultimate Guide to Creating Press Kits for Musicians

7 Important Aspects to Getting Noticed in the Music World

7 Tactics to Double the Size of Your Fanbase

Why The Vocals On Your Track Are Vitally Important And How You Can Improve Them

Top 3 Tips To Find The Right Singing Teacher

Some Will Always Say You're Wrong

That Time'n Thang

Leap Of Faith

Showtime

Question & Doubt

Eat Lighting

Connecting With People In The Industry

The Importance Of Following Up In The Music Licensing Business

How To Fund Your Band's Kickstarter When You Have No Fan Base

Human Intervention as a Competitive Advantage

A Quick & Dirty Guide to Branding

Why it Pays to Replace Self-Promotion with Selflessness

Rules for Confronting a Difficult Band Member

Valuable To Others, or Only You?

It's All Who You Know?

Ignore Your Website & Social Networks and Your Career Will Suffer

Three Intelligent Ways to Make a Living as a Musician

What Musicians Should Carry at all Times

Sometimes Big Promo Doesn't Work

Avoid Band Drama: Be Up Front

How To Effectively Handle A Flaky Band Member

Why No One Is Listening To Your Music

Establish Your Blueprint

How To Avoid Serious Mistakes When Choosing An Agent

Managing The Fear of The Unknown In The Music Industry

How To Balance A Family, Your Music Career, And Your Stresses

MusicPreneur - The New Music Industry Mindset

Band Leading 202 - Gigs

How Does An Independent Artist Stay Relevant While Creating New Music?

What It Takes To Be A Successful DIY Independent Artist

Band Leading 101 - Rehearsal

How To Make Lots Of Money Selling Your Merchandise

Why You Need Great Pictures As An Artist

Overnight Success - Does That Happen?

The Power of Positive Thinking

Goal Setting Tips That Work

Easy Tips For Engaging Your Fans

Getting Things Done As A Team

4 Common Newsletter Mistakes You Should Avoid

Creating Your Social Media Image

Effectively Utilize Your Youtube Music Videos

Tips For Building A Bigger Fanbase

How To Build A Professional Music Team

The Top 5 Ways To Get Noticed in Today's Music Industry

Why Radio Spins Matter And Tips On How To Get Them

Networking Essentials For The Music Business

Why You Should Be On Pinterest

Signup Free