Articles

Category :

Other Topics

3 Unexpected Things That Happen After Your Band's Kickstarter Succeeds



3 Unexpected Things That Happen After Your Band’s Kickstarter Succeeds


This is a guest post by Ian Anderson, the co-author of 100 Music Kickstarters to Learn From, a blog series that helps artists maximize their fund raising potential and avoid the 45% failure rate of music crowdfunding.

cr-smith-kickstarter

C.R. Smith

Ready?

Are you really ready?

Are you really, truly ready for all of the curves that life is going to throw you when you launch your crowdfunding project





on KickstarterIndiegogoPledgeMusic or RocketHub?

If you’ve been reading up on our 100 Music Kickstarters To Learn From series, asking friends who have done projects for tips, or studying projects yourself, then you are somewhat ready…

But there are always surprises lurking around the corner.

And today, we are going to talk about the top 3 surprising consequences of a successful music Kickstarter.

1) You Feel Like You Need To Please Everyone

It doesn’t really make sense that succeeding in your crowdfunding project would lead to self doubt, does it? It sure doesn’t to me.

But check out what a couple artists we’ve interviewed have to say:

I’ve had to be careful to not think too much about the people backing the project and just create what I want to create. My mind can start to go, “I wonder if this person will like this song? I know Miss Jensen backed this and I don’t know if she will like this style.” ~ C.R. Smith

It took me a while to accept that even though people have expectations, as an artist I cannot worry so much about that as about being sincere and hard working. ~ Lindsey Pavao

As an artist, you are already used to a certain amount of criticism.

But you have to be sure to see the forest and not the trees once you start recording your project.

Just because people have funded your project doesn’t give them editorial power.

It means they believe in you and that your only responsibility is to be true to your artistic vision.

2) You Might Run Out of Money

lindsey-pavao-kickstarter

Lindsey Pavao

There is no doubt that you have to be careful to account for all costs in your rewards and pricing.

Recording, mixing, mastering, Fees, duplicating, shipping… they all have to be in there.

More than one artist has surprised themselves by getting a whole lot of pledges for their $10 CD and then realized that they don’t have any money left to ship the rewards out to backers!

Here’s another one you may not have thought about:

[My] other biggest fear *important* is taxation laws. I highly suggest that everyone gets an accountant if they make over 10k in a kickstarter, to make sure that your money is used for your project properly!!! It is like running a small business and running the numbers/costs/etc is very important. As someone without a manager, its a huge responsibility, but very doable with a little help and practice. ~ Lindsey Pavao

As she points out, there are a lot of moving parts to your project.

But did you catch the bit about taxation?

Yes, you will be responsible for paying taxes on your income assuming it exceeds your expenses.

Obviously, the point of crowdfunding isn’t to be left with a large profit, but you need to account for the potential that, when added in with other earnings from playing or selling merch, you may owe some taxes on your income.

3) You’re Surprised by Who Supported You

the-prowling-kind-band-kickstarter

Mickey Pangburn

In the initial stages of planning your project, it is easy to sit around and imagine the people that are going to contribute to your project.

Your best friend since Kindergarten, your super-encouraging childless uncle, your ex-girlfriend’s cute friend that comes to shows and has always seemed to like you but has never said it… no-brainers, right?

We found out that a lot of the time the people you plan on being your biggest supporters may let you down. Although, what’s exciting about that is realizing you have all these people you never dreamed of rooting for you to succeed. Don’t give up…. listen to the encouraging voices, they have more value than all the negative ones. ~ Mickey Pangburn

With all the folks I had on my list and was sure they would pledge, I was stunned by who really came forward. All in all more folks that I did not expect to pledge did so, and the ones I would have bet my life on it did not. Why? I honestly have no clue… the best tip I can give to anyone going for a campaign is DO NOT TAKE ANYTHING PERSONALLY. This whole experience might actually be a spiritual awakening! ~ Hans York

As Mickey correctly points out, even when you are let down by this there is always somebody else there to pick you up.

And as Hans adds, it really can provide for some personal growth.

There will always be elements of the world beyond our control, sometimes frustratingly so.

Stay focused, believe in yourself, and focus your effort where it can have the maximum effect.


Live-Banner-General-Homepage.jpg



Too Late For A Woman?

Feeling overwhelmed? How to take charge of your To Do List

You're Worth It

Do You Believe?

Rejoicing In Our Fortunes-Appreciation Training for Musicians (and others!)

"It's Just a Number"-The Age of Total Acceptance

The Power of Positive Thinking

I love being wrong

Sycophant Syndrome- Handling the Handlers

The Power Of Asking

10 Reasons Not To Give Up

5 Things Artists Can Learn From Erykah Badu Ava Bella

Slaying Stage Fright in my Pursuit of Happiness

Are Dairy Products Screwing Up Your Singing Voice?

The Meaning of Life

Change careers like Tarzan

The Hidden Dangers of the Sound of Music

Sound Check, Tools of the Trade

How will this game end?

Same word. Different places? Different meanings.

Jac Holzman - A Guest Post by Derek Sivers

Why am I here?

Why was this secret?

Tips for Creating Your Own Music Video

Belt Out a Song For Better Health

Musicians Earn Superfans Through Authenticity and Generosity

3 Simple and Free Website Design Resources for Musicians

5 Tips For Getting Featured On Beatport

Fragile Plan vs Robust Plan

Technical Hitches And Things To Avoid As A Singer-Songwriter

A New Model for Music, Music in the Liberal Arts

A Petty Reminder

3 Steps To Avoiding The Mid-campaign Slump In Your Band's Kickstarter

3 Surprising Ways to Drive Traffic to Your Crowdfunding Campaign (It's Not What You Think)

Treat Me Like I'm Five

Lessons From an Ice Cream Scooper

Smart People Don't Think Others Are Stupid

You Don't Have To Be Local

Focus, Entertain, or Both?

The Female Disadvantage(?)

Spending Money on Your Band's Marketing & Promo

Guidelines for Musicians Traveling Overseas

A Simple Method for Memorizing Lyrics

3 Lessons I Learned About the Music Business From Sports

Service And The Power Of Positivity

The Easiest Way To Figure Out Your Favorite Bass Licks

Become A Student Of Your Craft. Learn Music Theory

Routine Techniques That Kick-Ass

Gain New Fans By Releasing Popular Holiday Covers

How To Tour Locally

Tips For Having The Best Music Festival Experience

Signup Free