Articles

Category :

Career Advice

Why it Pays to Replace Self-Promotion with Selflessness




Why it Pays to Replace Self-Promotion with Selflessness
A Guest Post by The Musicians Guide



It’s nothing but a good thing that musicians are interested in self promotion, but speaking from both a musician and a vendor’s perspective, it’s not the most effective promotion strategy.

When I managed a record label I received more than anyone’s fair share of self promotion emails, letters, and even whilst running this website I get a lot of artist’s looking for promotion. It probably doesn’t surprise you to hear that more often than not these kinds of emails go in the trash (sorry).

Stop communicating with fans and potential contacts in ‘advert’ speak

Here’s my honest advice. If you want me (or pretty much anyone in the music business) to help you promote your music, start being selfless. If you’re a musician in Melbourne, invite me for a coffee, or if not, selflessly share your thoughts on the website with me and offer some ideas to improve the site or share this website with your other musician friends, or even just chat to me on Twitter.

The 30-Day No Self-Promotion Challenge

Start now with this challenge – for the next 30 days do not ‘self-promote’ at all. Spend the month showing gratitude to your favourite music bloggers, meeting and starting conversations with people on Twitter, and building your network. I’ve done a lot of work researching how people meet and grow their network (I wrote a book about it last year) and if I could share one piece of advice with you, it’s that you have to be proactive building your contacts if you want to succeed, and to do that you have to get past people’s bullshit radars, in other words, you must drop your agenda and be genuine.

I have a near bullet proof level of confidence that you will make more long-term progress this month if you replace self-promotion with pro-active selflessness and gratitude towards the music industry.

Promoting Others

When you try to self-promote your music, it loses effectiveness due to your blatant bias. However, when you promote someone else’s music, blog, idea, or book, suddenly you gain a lot of credibility.

Here’s how I think of it, when you say ‘check out our new song, our best yet!’ it’s like saying to a girl (or a guy) ‘I’m great in bed’… somewhat ineffective. When someone else says ‘their new song is their best yet!’ it’s got a lot of credibility as it’s seen as impartial, it’s kind of like another girl saying to the girl ‘he is great in bed’ :)

Remember that analogy, it’ll help you build new relationships and when you start helping others, suddenly a lot of other people begin to help you.

That’s it! Feel free to connect with me on Twitter and say hi or join The League of Musicians where I share some of my brightest nuggets of music promotion wisdom for free. See you on the other side,

Marcus



The Musician’s Guide was launched in 2009 by Marcus Taylor, a former indie label manager and artist from Oxfordshire, with a passion to help musicians learn about building their fanbase. TheMusiciansGuide.co.uk attracts over 300,000 musicians from all over the World every year.
To learn more about Marcus, click here. Alternatively if you’d like to get in touch or arrange a coffee date, you can email (below) or send him a tweet.



Live-Banner-General-Homepage.jpg





5 Mistakes to Avoid When Preparing Your Demo

Everything You Need to Know About Branding

How to Sell More Music as an Unsigned Artist

Musicians, the gig economy, and online learning... a happy (but dysfunctional) family.

If You Want to be a Recording Artist You Need the Right Development

15 Things You Must Do to Make it in the Music Industry

Saying no to everything else

Managing Expectations

Consistency Equals Success

How To Get Better: Practice

Separate The Emotion From The Event

Turn it down a few notches, please!

Are You Taking Ownership Of Your Songwriting Success?

The Shawshank Songwriter

Show Me Your Songwriting Friends, And I'll Show You Your Future

Getting out of a bad place

Taking your Music From a Hobby to a Career

How to change or build your career

CHOOSING THE PERFECT BAND NAME

4 important qualities of a band manager

Touring Advantages/Disadvantages From Less Than Jake

What musicians can learn from Joan Rivers

What you can learn from Bob Dylan's Career

Yes You're Talented, But Remember This…

Two Things That You Can Do to Start Making Music Industry Contacts Today

Promoting Music Internationally – The Right Way

How to Sell More Merchandise at Your Show

How To Reach The Best Music Business Contacts. Period.

4 Ways To Be A Boss A$$ Indie Artist

Are you over looking this strategy to becoming a better musician

Why You Should Be Doing House Shows

It's All of Your Business

Don't Buy Your Own Tunes

What If You Didn't Need Money or Attention?

Why Bands Need to Stop Bitching

What's In Your Toolbox?

Why You Need a Live Music Producer (And Don't Even Know It)

Many Eggs, Many Baskets: How to Make a Living as a Musician in 2014

Your Music is Just a Hobby. So What? Part 1 of TBD

Defining Success And How To Achieve It With A Career In Music

Why Talent Isn't Enough

Why You Need Your Own Superhero Alter-Ego

How To Make It In The Music Industry

What If The Label Says "YES"?

How to Avoid Artistically Starving to Death

20 Worst Indie Artist Mistakes

Why Your Most Important Tool In Being A Successful Indie Musician Might Actually Be Your Day Job

The Importance of Branding as Recording Artists

Why Bad Days Can Do You A World Of Good

How To Tell If You Need Singing Lessons

How To Ruin Your Music Career In 10 Easy Steps – Part 2 (Steps 6-10)

How to Stay Motivated to Make Music

The Self-Promotion Tactic that Fails Every Time

3 Important Lessons In Success From Bob Dylan

Sell 1000 CD's In a Weekend

Music Licensing – 90 Day Challenge

Superfans: The Key to a Sustainable Music Career

A Solution To The DIY Artists Biggest Challenge

How To Ruin Your Music Career In 10 Easy Steps – Part 1 (Steps 1-5)

What to Look For In A Distributor

Does 99% of Jazz Suck? – The Jazz Kickstarter That Seduced 870 Backers

Are You Making These 9 Band Rehearsal Mistakes?

Enhancing Your Music Marketing: The Ultimate Guide to Creating Press Kits for Musicians

7 Important Aspects to Getting Noticed in the Music World

7 Tactics to Double the Size of Your Fanbase

Why The Vocals On Your Track Are Vitally Important And How You Can Improve Them

Top 3 Tips To Find The Right Singing Teacher

Some Will Always Say You're Wrong

That Time'n Thang

Leap Of Faith

Showtime

Question & Doubt

Eat Lighting

Connecting With People In The Industry

Five Reasons You're Not Licensing More Music

The Importance Of Following Up In The Music Licensing Business

How To Fund Your Band's Kickstarter When You Have No Fan Base

Human Intervention as a Competitive Advantage

A Quick & Dirty Guide to Branding

Rules for Confronting a Difficult Band Member

Valuable To Others, or Only You?

It's All Who You Know?

Ignore Your Website & Social Networks and Your Career Will Suffer

Three Intelligent Ways to Make a Living as a Musician

What Musicians Should Carry at all Times

Sometimes Big Promo Doesn't Work

Avoid Band Drama: Be Up Front

How To Effectively Handle A Flaky Band Member

Why No One Is Listening To Your Music

Establish Your Blueprint

How To Avoid Serious Mistakes When Choosing An Agent

Managing The Fear of The Unknown In The Music Industry

How To Balance A Family, Your Music Career, And Your Stresses

MusicPreneur - The New Music Industry Mindset

Band Leading 202 - Gigs

How Does An Independent Artist Stay Relevant While Creating New Music?

What It Takes To Be A Successful DIY Independent Artist

Band Leading 101 - Rehearsal

How To Make Lots Of Money Selling Your Merchandise

Why You Need Great Pictures As An Artist

Overnight Success - Does That Happen?

The Power of Positive Thinking

Goal Setting Tips That Work

Easy Tips For Engaging Your Fans

Getting Things Done As A Team

4 Common Newsletter Mistakes You Should Avoid

Creating Your Social Media Image

Effectively Utilize Your Youtube Music Videos

Tips For Building A Bigger Fanbase

How To Build A Professional Music Team

The Top 5 Ways To Get Noticed in Today's Music Industry

Why Radio Spins Matter And Tips On How To Get Them

Networking Essentials For The Music Business

Why You Should Be On Pinterest

Signup Free