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How to Avoid Music Marketing Overload




How to Avoid Music Marketing Overload
A Guest Post by Unified Manufacturing



Sometimes, marketing your music could be too overwhelming and stressful especially if you have a full-time job. In this article, Chris Rockett gives very sound tips on how musicians can be more efficient in marketing.

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I want to give you a little mantra you can use in your music marketing that goes like this…

“I will spend 80% of my time producing amazing music, 15% music marketing and then 5% learning music marketing material.”

This is kind of like cutting off my nose to spite my face because I produce a lot of music marketing content myself, but if you spend your whole time eating up all the information it’s very hard to ever get around to actually producing any music of worth.

…and marketing crap music has a name…SPAM!

You need to think of all the online courses, guides and books like shiny objects that are pulling you in all different directions and stick with one method until you make it a success.

But the fact remains that if you don’t actually make any music of worth you are not really a musician.

Have you ever been in music marketing information overload?

This morning I approached my computer with excitement after a long weekend away with the idea that I would pump out a bunch of blog posts and start work on my new ebook.

But the plan seems to have gone all wonky…

I opened my twitter client to see that my friend sent me a link to a great article about how to “sing like a rockstar”, and that led to another and then another.

So now I know the theory of killer vocal delivery but I’m no further on with my mission to give you guys the best music marketing info I can muster

Note to self, never open twitter in the morning, it’s a total bloody time suck!

There are a few things that I have learned over the years (but that I sometimes ignore) which have helped me be more productive in my music marketing and in music in general.

  • There are only a very small number of things that really need your time. These include making music and marketing music, forget everything else or do it in short bursts of 25 minutes each day.
  • Reading music marketing training does not count as work, you have to actually set a timer and start getting something done as well.
  • Work in 50 minute bursts of focused activity with a short break in between. This will help you tap into your body’s natural rhythm.
  • Don’t read your email until 4 O’clock and set a 30 minute timer for this task. Set your band email account to let people know that you are doing this to be more efficient and will get back to them as soon as you can.
  • Give yourself monthly commitments. This can be anything from writing blog posts to calling at least 5 music contacts everyday.

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Unified Manufacturing is a custom CD/DVD and Vinyl Manufacturing facility based on both sides of the US. Our clients range from indie artists to major label artists such as Stevie Wonder, Sheryl Crow, and Ringo Starr. If you need an Instant Quote on a project AND you want FREE SHIPPING ( free shipping on all quotes from the blog) – Then CLICK HERE.



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