What You Get
Film & TV
Future of the Industry
Hot Topics in the Industry
Music Related Businesses
Studio Tips (Engineering)
Music Industry Myths
What It Takes To Be A Successful DIY Independent Artist
What It Takes To Be A Successful DIY Independent Artists
- September 13th 2012
Do you ever feel like modern society is like a million screaming kids with A.D.D. unleashed at a Chuckie Cheeses?
We're just bouncing off the walls, interrupting each other, there's no order, we just go and fling ourselves into the next unconsciously interesting experience...
A successful artist was just an artist who did the right things, the right way, and didn't quit.
I've never met a dumb musician. Seriously.
So is it the structure, the discipline, or the determination?
Create Value and then CREATIVELY tell people about it.
I KNOW you have it in you. I KNOW you've heard it before. I know you've gotten lots of ideas, but I also know you didn't execute on those as fully as you know you could have.
It's alright because I understand the problem. It's very simple, and is the cause for almost
It is uncomfortable to put yourself out there! To confidently promote yourself, and even to ask people to buy your stuff!
Now, I get it. I'm also not somehow IMMUNE to this, nor am I trying to make you feel bad or press down on a tender wound.
My friend, you have got IT!
We need YOU to contribute, to inspire, to make people feel again, and experience all of the simple and profound beauty that you resonate through your stories, your music, and from your soul.
So, let's address the problem...
The Problem Is With FOCUS
The primary problems i've noticed as a trend with my clients (Experts and MusicPreneurs)almost always stems from one of three root issues.
I believe it's a matter of not paying enough conscious attention to the things you are doing, and ALSO not paying enough attention to the
you are getting.
Because in almost everything you do, if you are paying closing enough attention, you can SEE how what you are doing, is getting you the RESULTS you are getting.
You know HOW to do the thing...
If you do THE THING
, then you get
results. The problem is that we can get ahead of ourselves sometimes, and that takes us away from being completely present, and then you
that with the infinite minutia and time-sucking-mechanics, it's no wonder why we are all running around but not going anywhere.
It's like a muscle that is slowly fatiguing, and needs to be strengthened again.
There are really ONLY a FEW things you should be FOCUSED on doing as an Independent Artist that wants to build a long-term career making music.
1. Creating Great Music.
2. Building and Engaging your Fan-base.
3. Making sure your business is profitable any way you can. (Be CREATIVE. Thats what YOU do BEST.)
Doing “The Internet RIGHT,” is The NEW Myspace for Independent Artists
In a mostly intellectual, yet
conceptual discussion between Steve Lawson and Andrew Dubber over at New Music Strategies, (pretty awesome guys and DEFINITELY worth listening to)
they discussed a bit about the various platforms for independent artists and music promotion online.
I was intrigued by their depth of knowledge and intelligent thought in regards to each platform they explained, and provided some tremendous insight. These guys are really on the
UP and Up
in regards to the future of digital technologies and innovative platforms and ideas for the new music industry. I will be following them a bit more closely from now on.
Myspace failed because they didn't embrace the CULTURE they were inherently creating, and because their FOCUS was not on the most important thing, they ultimately become
obselete. They could still make a comeback though... Doubt it, but anything is possible right?
So Facebook took over and became what Myspace should have been. Facebook, according to their analysis, appears to be on the same track though and has failed to recognize the path their on as a data harvesting company selling adspace to the highest bidder. It's just not a smart business model from a standpoint of USER Satisfaction, and USER satisfaction is everything.
But hey i'm a musician, we're about contribution and authenticity, that's not always profitable, but it always feels right.
In terms of a music and fan building platform, neither of them are doing it right. Thus, even though as an independent artist you should still have a presence inside their “Walled garden,” it's important for all of us to understand that
FOCUS on THAT.
Find new topics to write about that your audience is interested in, finally produce that video you've been meaning to make, and keep focused on making your site the best experience you can for your FANS.
The issue Is with Attention and Obscurity
Not only is it more difficult for you to go and complete a simple task, especially online, without some irrelevant distraction stealing your attention with the potential to spiral off on a whole new tangent, and suddenly asking yourself after 3 hours, “what did I just do?” Or, “wait a minute, what was I trying to accomplish in the FIRST place?”
As this is a time waster for YOU, just think about what a potential time suck and whirlwind of thoughts this is causing for your fans and potential new audience.
It's like a TORRENT of streaming communications literally careening like a freight train into and through your brain, and then refracting off into thousands of tiny ideas all deflecting in different directions.
Our brains aren't made to handle this, so how we unconsciously adapt is by reverting to a more primal THIS IS DESERVES MY ATTENTION, or it doesn't mindset.
How can you DESERVE OUR ATTENTION?
: In the comments section below, go ahead and TELL US.
The solution is STILL creative engagement
The problem is that most of us still don't have a handle on the BASICS yet, still haven't fully adopted social media, or established your unique voice that attracts and keeps fans talking about you and sharing YOUR stuff within
networks of friends.
marketing strategies at this point may be a tad too far out of reach for many, as we have to crawl before we can walk, and walk before we can run.
Given you've got everything else right, i.e. you are making great music, the reason for such average results, is in doing
with promotional efforts.
Seriously, if you want it bad enough, or even if you don't... You can easily sit down right now without ANY distractions at all, and brainstorm a way to reach that goal you haven't quite been able to yet.
But Where Do You Start?
I understand the importance of congruency in a message and I always try to leave my students with an actionable exercise by assigning them a mission - so I want to leave you with a few FOCUS questions that will start to change your results, and shouldn't be taken lightly.
Remember, DON'T overlook the fundamentals. Simple is powerful if you FOCUS on these three simple questions.
A successful artist was just an artist who did the right things, the right way, and didn't quit.
What do you want?
What has to happen for that to happen?
What can you do RIGHT NOW, to get started on the journey?
*Are you already an Independent Artist Success Story?
Contact me to possibly be featured!
P.S. And for god’s sake, if you haven’t signed up yet, it’s FREE and you become a PART OF THE CLUB, so go and
DO IT ALREADY!
Join me on
Follow me on
Connect with me on
Circle Me on
5 Mistakes to Avoid When Preparing Your Demo
Everything You Need to Know About Branding
How to Sell More Music as an Unsigned Artist
Musicians, the gig economy, and online learning... a happy (but dysfunctional) family.
If You Want to be a Recording Artist You Need the Right Development
15 Things You Must Do to Make it in the Music Industry
Saying no to everything else
Consistency Equals Success
How To Get Better: Practice
Separate The Emotion From The Event
Turn it down a few notches, please!
Are You Taking Ownership Of Your Songwriting Success?
The Shawshank Songwriter
Show Me Your Songwriting Friends, And I'll Show You Your Future
Getting out of a bad place
Taking your Music From a Hobby to a Career
How to change or build your career
CHOOSING THE PERFECT BAND NAME
4 important qualities of a band manager
Touring Advantages/Disadvantages From Less Than Jake
What musicians can learn from Joan Rivers
What you can learn from Bob Dylan's Career
Yes You're Talented, But Remember This…
Two Things That You Can Do to Start Making Music Industry Contacts Today
Promoting Music Internationally – The Right Way
How to Sell More Merchandise at Your Show
How To Reach The Best Music Business Contacts. Period.
4 Ways To Be A Boss A$$ Indie Artist
Are you over looking this strategy to becoming a better musician
Why You Should Be Doing House Shows
It's All of Your Business
Don't Buy Your Own Tunes
What If You Didn't Need Money or Attention?
Why Bands Need to Stop Bitching
What's In Your Toolbox?
Why You Need a Live Music Producer (And Don't Even Know It)
Many Eggs, Many Baskets: How to Make a Living as a Musician in 2014
Your Music is Just a Hobby. So What? Part 1 of TBD
Defining Success And How To Achieve It With A Career In Music
Why Talent Isn't Enough
Why You Need Your Own Superhero Alter-Ego
How To Make It In The Music Industry
What If The Label Says "YES"?
How to Avoid Artistically Starving to Death
20 Worst Indie Artist Mistakes
Why Your Most Important Tool In Being A Successful Indie Musician Might Actually Be Your Day Job
The Importance of Branding as Recording Artists
Why Bad Days Can Do You A World Of Good
How To Tell If You Need Singing Lessons
How To Ruin Your Music Career In 10 Easy Steps – Part 2 (Steps 6-10)
How to Stay Motivated to Make Music
The Self-Promotion Tactic that Fails Every Time
3 Important Lessons In Success From Bob Dylan
Sell 1000 CD's In a Weekend
Music Licensing – 90 Day Challenge
Superfans: The Key to a Sustainable Music Career
A Solution To The DIY Artists Biggest Challenge
How To Ruin Your Music Career In 10 Easy Steps – Part 1 (Steps 1-5)
What to Look For In A Distributor
Does 99% of Jazz Suck? – The Jazz Kickstarter That Seduced 870 Backers
Are You Making These 9 Band Rehearsal Mistakes?
Enhancing Your Music Marketing: The Ultimate Guide to Creating Press Kits for Musicians
7 Important Aspects to Getting Noticed in the Music World
7 Tactics to Double the Size of Your Fanbase
Why The Vocals On Your Track Are Vitally Important And How You Can Improve Them
Top 3 Tips To Find The Right Singing Teacher
Some Will Always Say You're Wrong
That Time'n Thang
Leap Of Faith
Question & Doubt
Connecting With People In The Industry
Five Reasons You're Not Licensing More Music
The Importance Of Following Up In The Music Licensing Business
How To Fund Your Band's Kickstarter When You Have No Fan Base
Human Intervention as a Competitive Advantage
A Quick & Dirty Guide to Branding
Why it Pays to Replace Self-Promotion with Selflessness
Rules for Confronting a Difficult Band Member
Valuable To Others, or Only You?
It's All Who You Know?
Ignore Your Website & Social Networks and Your Career Will Suffer
Three Intelligent Ways to Make a Living as a Musician
What Musicians Should Carry at all Times
Sometimes Big Promo Doesn't Work
Avoid Band Drama: Be Up Front
How To Effectively Handle A Flaky Band Member
Why No One Is Listening To Your Music
Establish Your Blueprint
How To Avoid Serious Mistakes When Choosing An Agent
Managing The Fear of The Unknown In The Music Industry
How To Balance A Family, Your Music Career, And Your Stresses
MusicPreneur - The New Music Industry Mindset
Band Leading 202 - Gigs
How Does An Independent Artist Stay Relevant While Creating New Music?
Band Leading 101 - Rehearsal
How To Make Lots Of Money Selling Your Merchandise
Why You Need Great Pictures As An Artist
Overnight Success - Does That Happen?
The Power of Positive Thinking
Goal Setting Tips That Work
Easy Tips For Engaging Your Fans
Getting Things Done As A Team
4 Common Newsletter Mistakes You Should Avoid
Creating Your Social Media Image
Effectively Utilize Your Youtube Music Videos
Tips For Building A Bigger Fanbase
How To Build A Professional Music Team
The Top 5 Ways To Get Noticed in Today's Music Industry
Why Radio Spins Matter And Tips On How To Get Them
Networking Essentials For The Music Business
Why You Should Be On Pinterest
JOINING IS EASY AND IT TAKES LESS THAN 60 SECONDS.
YOU CAN ALWAYS UPGRADE, DOWNGRADE OR
CANCEL AT ANYTIME.
Get Started Here
SIGN UP TO OUR NEWSLETTER
What You Get