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A&R

Want a record deal? Here is what you need to do.

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To get signed by a major label, it used to be enough to simply have talent and bump into the right person, or by sending your demo into a label, but not anymore.


With the changing landscape of the recording industry, major label A&R’s are a lot more hesitant to sign unknown acts, so unless you can prove to the record label that there’s a good chance they’ll recoup the money they invest in you, it's very unlikely you are going to get signed to a major label.  


It’s important to remember that we’re talking about getting a signed to a major record label. Think Sony, Universal and Interscope. The path to a major deal is significantly different than one would need to take getting a deal with an independent label.  


So, what are major A&R’s looking for when they’re getting ready to potentially sign someone?


Here are a few things you can to do to increase your chances of getting their attention.



1. Having an amazing draw at your shows  

If you want to get a record deal, you need to prove that you can draw in big crowds to your shows. These crowds pay for tickets and show up at all your gigs. They buy your merchandise, sing along to your lyrics, and go home and tell everyone how amazing you are.


These are the type of fans every label likes to see!


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2: Sell Units (Physical or Digital)

As well as selling out live shows and making good money on merchandise, another thing record labels want to see is you selling units. This shows that people are willing to support you, and your fan base is still willing to spend money on your music. You won’t be expected to sell anywhere near the amount that major artists do. Record labels realize that there’s only so much promotion you can do as an independent artist. Despite this, they do want to see some numbers. If you can prove that you can sell a good amount of songs, A&R’s will be more interested considering you for their label.




3: Have a big, engaged fanbase.

Having large numbers is a good thing, but not enough by itself. Having a large number of Twitter followers for example, who never retweet you or mention you in their feed, is ultimately worthless. If you have 17,000 people on your mailing list,  but no one reads any of your emails for example, your list is pretty much garbage. The goal is to build a big, loyal and engaged fan base. Anything less, you’re just wasting your time.


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We can hear you now, “if I was doing all these independently, why would I need a record deal?” The truth is, you don’t  


If you’ve done all this, you are already doing more than enough to have a nice little business carved out for yourself.


There’s nothing wrong with having a small business, but if you’re looking to turn your little business, into a gigantic business, then most likely you are going to need the experience, resources and help to make that a reality. Running a big business (a major musician) is not easy, and often takes a large team of skilled people to make successful.


So it all comes down to what kind of career you want to have. Selling out Molly Malone’s (indie). Selling out Madison Square Garden (major).



So what does this mean for you? It means you have to work harder than ever before to turn your dreams of getting signed to a major record label, into a reality.


We know what you’re saying, how can I possibly make this happen? Don't worry, Music Clout has you covered!


Musicclout.com lists over 100 new opportunities per month that are looking for music to use and the hottest up & coming bands and artists to sign.


Click this here to view our current list of opportunities that you can use to gain the attention of major and independent record labels.






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