Category :

Career Advice

How To Make Lots Of Money Selling Your Merchandise

Helpful Tips For Selling More Merch

The most important thing when selling your band’s merchandise is the location of the merch booth/table and also having a trusted friends run the booth during the show.  Visibility is crucial at whatever venue you are playing. Hopefully, if the venue has a designated area, it is in a well-lit and easily accessible area of the club.  Ideally, you want to be set near the door or near the stage. If the venue doesn’t have a good spot, see if you can work with them, or come up with a creative idea to draw attention.  Make sure you always bring a few small lamps, in case the area needs more light.

Being organized and smart with the quantity of merchandise is also key. Make sure you sure you count all your items with your trusted friends before and after the show.  Make sure you have adequate change, and keep the prices at well rounded numbers like $5 and/or $10.  Keep all t-shirts with t-shirts, all hats with the hats, etc. Try to do your best to organize the items by size and by male/female apparel. The last thing you want is your music contact to be fumbling around looking for a specific size of shirt, especially when the show is over, the venue is closing, and time is of the essence. Be realistic about what you expect to sell.  If you are planning on doing a small tour of only 15-20 shows, there is no need to print 10,000 cds or t-shirts. There would be nothing worse than having a garage full of 5,000 extra t-shirts that say “2006 US Tour Dates” on the back, so make sure not to over order.

Stay updated on current fashion trends. Have your music contacts do research on popular designs or styles of clothing people are currently wearing. When the booty-shorts craze was in, I noticed how smart it was to sell a product with your bands name in a spot where most people are looking anyway. Mind as well capitalize the prime real estate! Also, trends in hats change often, so make sure staying up to date on those especially.

Try to create as much buzz around your merch booth as possible. It is always helpful if you can find a motivated friend that doesn’t play in the band to help out. Think outside the box in order to draw more people over. Hold raffles, give away small items for free like stickers, key chains etc. Offer deals like buy a t-shirt, get a cd, etc. Really try to push the limits on this one. There is a lot you could get away with in a club, but just to be safe, double check with the venue before you try anything too outlandish.

Lastly, fans love items that are tour or album specific. Try selling a previously unreleased track from the album your promoting, and sell it exclusively at your live shows. T-shirts with the name of the city and venue on the back are great because people love to prove they were actually there (but as mentioned don’t over order these). It’s a bit tacky to sell your set list, but coupling your set list with a purchase is appealing to consumers.

A lot of these tips can be applied to selling merch online as well, just make sure your music contacts are heavily promoting the fact that you sell online too. The most important thing to remember with this is to be sure to punctual in sending out orders. No one likes to wait, and if you don’t send the item promptly, you may lose a fan.


5 Mistakes to Avoid When Preparing Your Demo

Everything You Need to Know About Branding

How to Sell More Music as an Unsigned Artist

Musicians, the gig economy, and online learning... a happy (but dysfunctional) family.

If You Want to be a Recording Artist You Need the Right Development

15 Things You Must Do to Make it in the Music Industry

Saying no to everything else

Managing Expectations

Consistency Equals Success

How To Get Better: Practice

Separate The Emotion From The Event

Turn it down a few notches, please!

Are You Taking Ownership Of Your Songwriting Success?

The Shawshank Songwriter

Show Me Your Songwriting Friends, And I'll Show You Your Future

Getting out of a bad place

Taking your Music From a Hobby to a Career

How to change or build your career


4 important qualities of a band manager

Touring Advantages/Disadvantages From Less Than Jake

What musicians can learn from Joan Rivers

What you can learn from Bob Dylan's Career

Yes You're Talented, But Remember This…

Two Things That You Can Do to Start Making Music Industry Contacts Today

Promoting Music Internationally – The Right Way

How to Sell More Merchandise at Your Show

How To Reach The Best Music Business Contacts. Period.

4 Ways To Be A Boss A$$ Indie Artist

Are you over looking this strategy to becoming a better musician

Why You Should Be Doing House Shows

It's All of Your Business

Don't Buy Your Own Tunes

What If You Didn't Need Money or Attention?

Why Bands Need to Stop Bitching

What's In Your Toolbox?

Why You Need a Live Music Producer (And Don't Even Know It)

Many Eggs, Many Baskets: How to Make a Living as a Musician in 2014

Your Music is Just a Hobby. So What? Part 1 of TBD

Defining Success And How To Achieve It With A Career In Music

Why Talent Isn't Enough

Why You Need Your Own Superhero Alter-Ego

How To Make It In The Music Industry

What If The Label Says "YES"?

How to Avoid Artistically Starving to Death

20 Worst Indie Artist Mistakes

Why Your Most Important Tool In Being A Successful Indie Musician Might Actually Be Your Day Job

The Importance of Branding as Recording Artists

Why Bad Days Can Do You A World Of Good

How To Tell If You Need Singing Lessons

How To Ruin Your Music Career In 10 Easy Steps – Part 2 (Steps 6-10)

How to Stay Motivated to Make Music

The Self-Promotion Tactic that Fails Every Time

3 Important Lessons In Success From Bob Dylan

Sell 1000 CD's In a Weekend

Music Licensing – 90 Day Challenge

Superfans: The Key to a Sustainable Music Career

A Solution To The DIY Artists Biggest Challenge

How To Ruin Your Music Career In 10 Easy Steps – Part 1 (Steps 1-5)

What to Look For In A Distributor

Does 99% of Jazz Suck? – The Jazz Kickstarter That Seduced 870 Backers

Are You Making These 9 Band Rehearsal Mistakes?

Enhancing Your Music Marketing: The Ultimate Guide to Creating Press Kits for Musicians

7 Important Aspects to Getting Noticed in the Music World

7 Tactics to Double the Size of Your Fanbase

Why The Vocals On Your Track Are Vitally Important And How You Can Improve Them

Top 3 Tips To Find The Right Singing Teacher

Some Will Always Say You're Wrong

That Time'n Thang

Leap Of Faith


Question & Doubt

Eat Lighting

Connecting With People In The Industry

Five Reasons You're Not Licensing More Music

The Importance Of Following Up In The Music Licensing Business

How To Fund Your Band's Kickstarter When You Have No Fan Base

Human Intervention as a Competitive Advantage

A Quick & Dirty Guide to Branding

Why it Pays to Replace Self-Promotion with Selflessness

Rules for Confronting a Difficult Band Member

Valuable To Others, or Only You?

It's All Who You Know?

Ignore Your Website & Social Networks and Your Career Will Suffer

Three Intelligent Ways to Make a Living as a Musician

What Musicians Should Carry at all Times

Sometimes Big Promo Doesn't Work

Avoid Band Drama: Be Up Front

How To Effectively Handle A Flaky Band Member

Why No One Is Listening To Your Music

Establish Your Blueprint

How To Avoid Serious Mistakes When Choosing An Agent

Managing The Fear of The Unknown In The Music Industry

How To Balance A Family, Your Music Career, And Your Stresses

MusicPreneur - The New Music Industry Mindset

Band Leading 202 - Gigs

How Does An Independent Artist Stay Relevant While Creating New Music?

What It Takes To Be A Successful DIY Independent Artist

Band Leading 101 - Rehearsal

Why You Need Great Pictures As An Artist

Overnight Success - Does That Happen?

The Power of Positive Thinking

Goal Setting Tips That Work

Easy Tips For Engaging Your Fans

Getting Things Done As A Team

4 Common Newsletter Mistakes You Should Avoid

Creating Your Social Media Image

Effectively Utilize Your Youtube Music Videos

Tips For Building A Bigger Fanbase

How To Build A Professional Music Team

The Top 5 Ways To Get Noticed in Today's Music Industry

Why Radio Spins Matter And Tips On How To Get Them

Networking Essentials For The Music Business

Why You Should Be On Pinterest

Signup Free