Articles

Category :

Marketing

How To Get Your Music Played At Sporting Events

              

            

Getting your music played during a sporting event program or during a live sporting event is one of the most difficult challenges in licensing your music out. Most televised sporting event programs use music from the tv networks pre-cleared music library, and getting your music played at the stadium or arena during the game proves even more difficult. However, if you put your mind to it, and make the right moves, it’s totally possible.

Since you are as an artist, the main thing you will have to concern yourself with is writing a great piece of music that goes well with sports. If any of you have played sports before, I’m sure that you know that certain music is great for pumping yourself up before and during the game. Have you ever paid attention to the intro of a sporting event program? The announcers are talking over a bed of some of the most dramatic music you’ve ever heard! Usually these tracks are instrumental and inspirational, which means its a good idea to have instrumental versions of your music, if you typically use vocals in your music.

Also played quite often during the intro of a televised sporting event are songs about the cities that teams play for. I had a discussion with the music supervisor from Fox Sports recently, right around the time of the St Louis Cardinals were playing the Texas Rangers in the World Series. He expressed how elated he was about finding a song with lyrics about St. Louis that fit so perfectly and that he was able to attain from an unknown artist (which means he saved money compared to paying a mainstream artist, so again, he was elated). The advice for artists this music supervisor gave me was to research what teams are good that year, write songs about their respective cities, and attempt to get these songs to him at least six weeks before the playoffs.

The hard part is getting in touch with these people, such as my acquaintance from Fox Sports. Large networks like Fox, CBS, and ESPN all have their own music library, and usually use music bought from huge publishing and licensing companies that own rights to mainstream artists. I just heard an instrumental version of the new Black Keys song “Lonely Boy” played during a televised football game before a commercial just last Sunday. Don’t let that discourage you. If you do your research online and make the right connections, you can find access to submit your music to these larger companies, or directly to the music supervisor themselves for a chance for placement.

Music played during live sporting events can get a little trickier. A lot of the music played at the stadium is usually picked by the athletes. Think of a baseball game where the batter is stepping up to the plate and you hear a pump-up song. Think of an MMA fighter racing out to the octagon while “Eye of the Tiger” is played. Of course these songs will need to be cleared by the suits ahead of time, but unless you know an athlete personally, you will encounter difficulties. Once again, do not get discouraged. There are plenty of companies that you can find online that deal with public performance licenses for live sporting events.

Most of all, like I mentioned earlier, do your best to write a great sports-inspired piece of music and everything from that point is a possibility. 



Live-Banner-General-Homepage.jpg



Social Media Basics: Hashtags for Artists

Merch Makes The Difference

How To Build Your Fanbase And Find Music Placement Opportunities Using Video

Vlogging For Musicians: How To Create A Simple Video Song Using A DSLR Camera (Or Any Camera You Have)

How to Promote & Utilize Your Band or Artist Page on Twitter

How to Create Your First Cover Band Marketing Plan

How to Increase the Reach of Your Music

8 tips for attracting fans on Twitter

Optimizing your Twitter page for maximum results

Linking with Linkedin: 6 Ways to Gain Influence for Your Music

20 Biggest Marketing Mistakes

6 Definitions You MUST have for your Music's Brand

The Ultimate Guide to Email Marketing & Newsletters for Musicians & Bands

How to Generate 1,000 New, Targeted Followers Every Month

5 Twitter Marketing Strategies

The Bribe to Subscribe: Bands & E-mails

Three Common PR Mistakes Bands Must Avoid

Two Twitter Pet-Peeves (Mistakes Independent Artists Make)

The Six Deadly Social Media Sins Artists Commit And How To Avoid Them!

So You Finished Your Recording Project…Now What?

How to Get Your Music in Stores, Restaurants, Hotels, & More

Music Marketing Principles: Communicate Values, Promote Exclusivity

How To Get Featured On Blogs

A Simple Email Marketing Guide for Musicians

The Most Dangerous Way You Market Your Music Online – And How to Avoid It

One KILLER Marketing Strategy EVERY Musician Can/SHOULD Do!

The Musicians Guide To YouTube Marketing: How To Build an Audience Through YouTube Video Promotion

How to Avoid Music Marketing Overload

Album Launch Publicity Gimmicks of Famous Artists

Rules for Running a Contest on a Facebook Page and Facebook Apps You Can Use to Run a Contest

Top 7 Pinterest Tools to Market Your Music

Take this Marketing Idea – The Buy One, Give One Album

Tips For Promoting Your Next Show

How to Get your Music on Local Radio Stations

10 Ways to Trade a Song for an Email Address

3 Twitter Hashtag Secrets

10 Ideas to Promote a Show in a Different City

5 Ways to Get Media Attention Using Twitter

Making A Band Logo - Everything You Need To Know

How To Utilize Your Social Media Networks

The Essence Of Branding Your Band

The Rise Of Social Media For Musicians

Easy Tips For Getting Retweeted

Signup Free