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A&R

Inside the Mind of an A&R




Everyone these days is an artist. I’m pretty sure my mailman has an album coming out. Technology has saturated the market to a point of redundancy and monotony. This, fueled by a singles-driven market causes record labels to become weary of investing in unknown acts (understandably so). Any artist should have; hit songs, consistent shows lined up, a great following, independently moved units, radio play and/or impressive YouTube numbers.

It’s true, labels are looking for music in the style of artists who have hit it big already. The key is to dance along the line of familiarity and originality. Be a couple steps ahead of radio, but within a comfortable distance. If you are too left field, it would be hard to digest by labels and possibly even fans. If you are too similar to what’s hot now, you’ll miss the boat by the time your music gets big.

Make sure you have the ultimate product, before you invest ridiculous amounts of time and money into promoting it. Although the following has been stated repeatedly, sometimes repetition is key to truly understanding your goals. Practice your craft everyday, play gigs as often as possible and find legitimate sources of constructive feedback. As an artist, you must also realize that that it takes financial investment to develop a brand. PR, radio campaigns, web developers for your site, service companies, CD replication, copyright, professional photos, graphic design and so much more. If you are genuinely prepared to make your music a career, investing into your brand is key.

All that being said, it’s all about great art, a story and a movement. Truly, it’s a constant battle of balancing the time of perfecting your craft and developing your brand. Once you find this middle ground and you persistently create a movement with hit songs, you’ll find your way. Pursuing A&R’s through their assistants or interns, attacking blogs consistently with your music, creating interesting viral videos and finally developing an enthusiastic following will propel you towards where you need to be. 



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By: Anonymous on 4/23/2013 1:04:27 AM

The contributor who said the labels have got lazy is mostly correct in prognosis and solution. Just swap out the word lazy and replace it with the words "risk averse". With very very few exceptions, they are not prepared to develop artists. They listen with thier wallets and not their ears. It is also true that the contributor above who says that if youre doing all these things already, you dont need the labels. The hardest thing for a new act to do is break through to that point where they develop enough of a following to be self sustaining. Can only really get that by gigging. And lots of it. And it is also true to say that should these two paths continue to converge, the major labels will go under in the end. They cant say they weren't warned.

By: Anonymous on 4/15/2013 9:20:01 PM

Yeah, I didn't think of that Record Labels would be better off if the to seek artists that can write their own songs, that would save some money on paying outside sources to write songs for their signed artists. That should be a qualification that they look for when signing an artist. It's really not fair to say the least that record labels expect for an artist that has great material, has invested money in self-releasing their own music/songs to do all the work. Damn, these are the artists that really need to be taken seriously they invested in their own work to get it out there. Everybody need to go back to the board room and devise a better plan in signing today's artist. I mean let's face there are some very talented unsigned artists out there that are deserving of that "BIG BREAK"!!!

By: Anonymous on 4/5/2013 2:09:32 PM

I beg to differ. It seems to me that if you have consistent shows lined up, a good following, and are moving units independently and making a living you're doing fine without the record company and you probably ARE a good artist.

By: Anonymous on 3/13/2013 3:56:07 PM

The problem record companies have is they have become lazy. They want artists who have already done what the record companies should be doing for the artist. To all record companies take some advice. Do work yourselves and take some chances or you WILL GO UNDER. This Bieber, One Direction ect bullshit artists are going to make you money for five minutes and then people will get bored after two albums and you will lose money. Find artists who write and preform their own songs and will grow as musicians. That's where success is. Who would have thought integrity was the secret/

By: Anonymous on 3/8/2013 3:32:28 PM

except - this is not where you need to be

By: Anonymous on 3/1/2013 2:07:51 PM

Nice art? People see art on downloads?

By: Anonymous on 1/14/2013 3:38:10 PM

Nice beard.

By: Anonymous on 1/14/2013 2:44:25 PM

To the other commenter, you are missing the message.they arent looking for songs that are "good enough" they are looking for artists that will be profitable. DJ @ http://signedrecordlabeldeal.com

By: Anonymous on 1/14/2013 9:30:07 AM

WHAT!? hit songs yes ok, of course. BUT for the rest YOU MUST BE KIDDING! because consistent shows lined up, a great following, independently moved units, radio play and/or impressive YouTube numbers DOES NOT MAKE YOU A GOOD ARTIST, NOR DOES MAKE YOUR SONGS GOOD ENOUGH. All this STANDARD ways of thinking is WHERE YOU GET LOST ! BE UNIQUE ! THINK FOR YOUR SELF ! DO THINGS YOUR OWN WAY !

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